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How to respond to a negative blog review
This morning I Stumbled a post on the Travels with Children blog; it’s a fairly negative review of the Crayola Factory in Easton, Pennsylvania. Author Linda didn’t feel that the place met her...
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Share your virtual cookies with your imaginary Internet friends
As soon as our gaggle settled in for the first meeting on the blogger’s tour in Hutchinson, Kansas, we started whipping out the laptops, cameras and other geek accoutrements. That’s what those who are...
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So Much More Hawaii – talking travel story with blogs
Next week, my 9-year-old son and I are heading west from Texas to spend 10 full days in the Hawaiian islands, all because of blogging and Twitter. Through my tweets, writing and particularly my travel...
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Bring the money home: launch a Shop Local campaign
The publication of my Social Media and Tourism ebook yesterday marked the start of an exciting business collaboration with Oklahoma-based entrepreneur and small town business expert Becky McCray. We...
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Bloggers hit the Pacific Business News front page
I’ve just returned from a 10-day “fam tour” (familiarization tour, sometimes called a press trip) to the Hawaiian Islands with a diverse group of bloggers who were sponsored by the state’s Hawaii...
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Are blogger fam trips a good idea or are they Jurassic PR?
The familiarization trip/press trip or “fam tour” (I’ll use the terms interchangeably here) is a warhorse staple in the tourism public relations and marketing arsenal. It means that you bring writers...
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How to reach out to bloggers, and what makes us crazy
I recently received an email from a senior executive at a mainstream public relations (PR) firm. She said that she has clients in the travel industry and they’d like to know how to reach out to...
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When should you remove or shut down comments on a blog post?
We’ve all been there – you’re reading along through the comments in a blog post, and two (or more) of the commenters start getting into a written tussle, a back-and-forth that gets increasingly heated...
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Does social media ROI mean Return on Investment or Return on Ignoring?
I wanted to call your attention to my Aussie friend Des Walsh’s excellent post on why social media ignorance [is] not an option for business. One of the post comments, from Carlos Hernandez, mentioned...
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The dumb names are not important
It’s hard to take something called “Twitter” seriously, I know, but the various cutesy-named social media tools and applications are not important in and of themselves. It is what people are doing with...
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Trying LinkedIn Sponsored Posts
Similar to my past experience using coupons to experiment with Facebook advertising, I took a $50 coupon for free LinkedIn ads to build a small Sponsored Post campaign for our Tourism Currents Company...
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Everyday bravery for everyone
Sheila Scarborough speaks at Creative Mornings Austin on Everyday Bravery (photo courtesy Stacie Andrews for Creative Mornings Austin on Flickr) This was one of those presentations that becomes a...
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4 tips to improve your CVB or DMO LinkedIn Company Page
Why the Fredericksburg, Texas CVB LinkedIn Company Page rocks! It is your organization’s public storefront on the oldest and biggest social network for business, with over 277 million people in 200+...
View ArticleCarnival of Cities for 16 March 2014
Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city or fair-sized...
View ArticleThe most important feature of my new phone
I’ve been limping along on a very old smartphone for a few years (a mid-range version of Gingerbread, for you Android OS geeks) but it was finally time to go into my T-Mobile store and retire the old...
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Travel Post Friday: the closer to the ocean, the better. For the ions, you know.
Ocean view from the San Luis Resort and Conference Center Galveston Texas (photo by Sheila Scarborough) If I can walk out onto a balcony, hear waves crashing and smell that salty smell, I’m a happy...
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Social media for tour operators
Stepping out to look at bighorns with SunDog Tours near Jasper, Alberta, Canada (photo by Sheila Scarborough) (Update March 2015 – we expanded on this topic in our latest Tourism Currents newsletter...
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Best times to post on social media
Time is fleeting (courtesy Stephan Geyer on Flickr CC) (Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique...
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What am I doing here? Why I write.
Taking notes at BlogHer 2007 conference (courtesy Elizabeth from Table4Five at Flickr CC) A fun blog theme/blog tour request came in from a friend in Australia – a reminder of blogging’s younger days...
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What do the best destination marketers have in common?
Social media tools like hashtags are available to anyone. (2014 Nebraska state tourism conference hashtag, photo by Sheila Scarborough) When it comes to social media excellence, the best tourism...
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